Beet Juice - Legal Doping Magical Root Veggie

If you are reading this, and have information to add to anything I have mentioned below, please feel free to leave a comment, or send me a tweet.  I am very interested in learning more about Nitrates from beetroots and the benefits to Endurance Athletes.

I have been doing a lot of reading about Beetroot Juice, and the benefits to endurance athletes of drinking the nitrate rich root.  I'm not a pro-athlete, far from it, but based on the research done it seems like the benefits to "middle of the pack" age-groups with "front of the pack" mentality can see some gains in reducing pulmonary oxygen uptake (VO₂).

Today I've started my own NON-Scientific test of using Beetroot Juice by both juicing my own beets, and using a "store-bought" product by Dynamic Health called Organic Beetroot Juice.

The label on the bottle claims "High Potency" and I've asked Dynamic Health for an estimate on now much Nitrate is contained per serving to come up with an idea of how much I'm getting from the bottled juice:

@DynamicHealth_ how much nitrate is in 1 serving (2 tbs) of your Organic Beetroot Juice?
— Cord Courrege (@OnTheRunBlog) June 25, 2013

I'll be sure to include any correspondence with Dynamic Health as an update to this post if I get that information.  I also plan on adding Beet It Sport to the mix once I get around to ordering the stuff.  That is the actual product used in the studies I've read.  They seem to really know their stuff and I REALLY would rather be drinking Beet It Sport than anything else since they are truly focused on using the Beetroot Juice in Sport.

The Science
Here are a couple of the sources I've been reading:

• Nitrate supplementation's improvement of 10-km time-trial performance in trained cyclists.
• The Effects of a Single Dose of Concentrated Beetroot Juice on Performance in Trained Flatwater Kayakers.